The activity of the press office has as its objective the construction of a good relationship with the various media (press, TV, radio and internet) in order to achieve a positive image of its own reality.
This type of activity requires highly specialized skills; in fact, not always to get good publications on the media can simply "buy" (in a more or less direct) journalists.
This could also happen, but the best results are obtained step by step by analyzing the trends of each specific sector. To this end we can offer a mix of classic tools of the press office to be used in the most suitable ways and times: