An important aspect of the communication activities is represented by all those communication activities necessary to interact both in a classic way through the activities of ABOVE THE LINE and in a rich and always evolving manner typical of the activities of BELOW THE LINE.
ABOVE THE LINE
Above the line (above the line): & nbsp; are all activities; of traditional advertising communication, concerning classic media:
BELOW THE LINE
Below the line (below the line) represents instead all the activities; of communication that do not include advertising & agrave; & nbsp; large-scale.