ATL E BTL


An important aspect of the communication activities is represented by all those communication activities necessary to interact both in a classic way through the activities of ABOVE THE LINE and in a rich and always evolving manner typical of the activities of BELOW THE LINE.

ABOVE THE LINE
Above the line (above the line): & nbsp; are all activities; of traditional advertising communication, concerning classic media:

BELOW THE LINE

Below the line (below the line)  represents instead all the activities; of communication that do not include advertising & agrave; & nbsp; large-scale.